Celebrating 50 Years of the Battle of the Sexes and Equal Pay at the U.S. Open: Pivotal Milestone for Diversity, Inclusion, and Gender Equality

September 20, 2023

(New York, 20 September 2023) – In a historic celebration, we mark the 50th anniversary of the Battle of the Sexes and the 50th anniversary of equal pay at the U.S. Open, pivotal moments that have shaped the landscape of diversity, inclusion, and gender equality. This milestone resonates not only with the past but also with the ongoing efforts of tennis legend Billie Jean King, whose unwavering commitment to these causes continues to inspire.

The Battle of the Sexes, held on September 20 in 1973, stands as an enduring symbol of gender equality. In this iconic event, Billie Jean King faced off against Bobby Riggs, transcending sports to champion the cause of diversity and inclusion. Beyond the tennis court, this match served as a catalyst for conversations about gender parity in all aspects of life.

Billie Jean King's victory in the Battle of the Sexes was a pivotal moment in the fight for gender equality. Her triumph underscored the importance of equal opportunities for all, regardless of gender, and shattered stereotypes about women's abilities and compensation in sports. It was a resounding message that reverberated far beyond tennis, inspiring generations to come.

This year, the U.S. Open celebrated the milestone – 50 years of equal pay. Thanks to Billie Jean King's tireless advocacy, the U.S. Open became the first major tennis tournament to offer equal prize money to both male and female competitors in 1973. This historic achievement marked a turning point in the sports world and reinforced the importance of gender equality in the workplace and beyond.

The Battle of the Sexes and the U.S. Open's commitment to equal pay are aligned with the United Nations Sustainable Development Goals (UN SDGs). Billie Jean King's advocacy for gender equality directly contributes to SDG 5: Gender Equality, and her legacy continues to inspire individuals and organizations worldwide to strive for a more inclusive and equitable world.

Billie Jean King's current initiatives include her work as the founder of the Billie Jean King Leadership Initiative, which champions equality and inclusion in the workplace. Global icon for diversity, inclusion, and gender equality, She remains a vocal advocate for LGBTQ+ rights and inclusion.

Motko embodies a commitment to diversity and inclusion by championing a healthier tomorrow for all. “We advocate for inclusive workplace culture that values individuals from diverse backgrounds, perspectives, and experiences,” said Kira Golenko, founder & CEO of Motko. “Through the holistic approach to diversity and inclusion, Motko not only contributes to individual well-being but also works towards creating a more inclusive society, a testament to our dedication to the principles that Billie Jean King's legacy embodies.”

Billie Jean King's quotes continue to resonate with people around the world. She once said, "Champions keep playing until they get it right." These words remind us of the importance of perseverance and resilience in the face of adversity. Another famous quote of hers is, "Pressure is a privilege." It encapsulates her belief in embracing challenges and using them as opportunities for growth.

As we celebrate this milestone – the Battle of the Sexes and equal pay at the U.S. Open – we honor Billie Jean King's indomitable spirit and her relentless pursuit of a more inclusive and equitable world. Together, let us continue the journey towards a future where diversity, inclusion, and gender equality thrive.

Join us in commemorating these historic events and the remarkable legacy of Billie Jean King.

About Motko

Motko is an impact-driven health and wellbeing technology company on a mission to make the world a healthier and more inclusive place. Motko works with corporations and real estate stakeholders, delivering engaging health and wellbeing resources to people globally. To learn more about Motko, please contact motko@motko.co and visit www.motko.co.